What we caught

What every piece is checked against

Before anything reaches you, Launch Your Wellness runs it against your industry’s advertising rules. These are the lines it will not let a draft cross.

• Diagnosing, or implying a reader has a condition (“if you have hormone imbalance…,” “this is why you're tired”)
• “Cure,” “cures,” “heals,” “fixes,” “reverses” or “treats” anything — these are drug claims, not aesthetic ones
• Naming a medical condition as something the practice addresses, unless the practitioner is licensed to treat it and the claim is theirs to make
• Positioning a wellness or aesthetic service as a substitute for medical care, or advising anyone to stop a prescribed treatment
• Any promise of a specific result — “you will lose the weight,” “your lines will disappear,” “clear skin guaranteed”
• “Permanent,” “lifetime” or “forever” results
• “Guaranteed results,” or a money-back framing tied to a physical outcome
• A number of sessions, a timeline, or an amount of change stated as what the next client will get
• Presenting one person's result as typical, or omitting that results vary
• “No side effects,” “no downtime,” “completely safe,” “one hundred percent safe,” “risk-free,” “painless”
• Omitting that a treatment carries risk while describing what it does
• Any health, efficacy or results claim the practice cannot substantiate with competent and reliable evidence it actually holds — the evidence exists before the post, not after the complaint
• “Clinically proven,” “scientifically proven,” “studies show,” or citing research the practice cannot produce
• Any satisfaction rate, success percentage, client count, retention figure or rating the subscriber has not supplied and confirmed as current
• Any figure at all that no approved fact in this pack licenses
• “FDA approved” or “FDA cleared” about a service — clearance applies to devices and drugs, and the distinction is the one regulators check
• Implying medical supervision, diagnosis or prescribing that is not actually provided by a named licensed clinician at that practice
• “Doctor recommended,” “physician-led” or “medically supervised” without a named, consenting, currently licensed clinician
• “Nurse,” “clinical,” “medical” or “Rx” framing where the person performing the treatment does not hold that credential in that state
• Describing a treatment the practice's state scope of practice does not permit them to perform
• A before-and-after image without the client's written, informed consent to publish it
• A before-and-after pair with different lighting, angle, posture, makeup or retouching between the two frames
• A before-and-after presented without an individual-results disclosure alongside it
• A stock or supplier image presented as the practice's own client
• A testimonial the practice did not receive from a real client in that client's own words, or one that makes a claim the practice could not make itself
• Body-shaming, or framing a body as a problem the practice solves
• Urgency tied to health (“don't wait, this gets worse”) — a pressure tactic about someone's body
• Marketing any treatment to minors, or to any audience by a protected characteristic
• Describing Launch Your Wellness, this hub, or its AI inside the subscriber's own marketing — their audience is clients and prospective clients, not people shopping for marketing software